How to keep crooks from enjoying your holiday

“Scammers are creative and will target you with messages related to your hotel room or airline flight. Make sure to never click on any links from a sender you do not recognize. These scams can target your credit card or account passwords. Remember, just because you are on vacation doesn’t mean scammers are.”

#cyberattack #cybercrime #hotel #creative #airline #holidays #vacations #scammers

Everything you need to know about Artificial Intelligence:  From History to Future

Artificial Intelligence (AI) is a word that tech specialists and others in the industry have been throwing around for a while now. back in the day it was used as a solution to all man’s problems in the future and in the case of sci-fi movies the cause for creation of new ones.  

That future is here already and slowly but surely AI seems to be taking up everyday tasks in the households and work spaces sometimes, without most consumers even having realized it. This article focuses on everything there is to know about Artificial Intelligence in a nutshell. 

What is Artificial Intelligence? 

Artificial Intelligence is a method of making a computer, a computer-controlled robot, or a software think intelligently like the human mind. 

Experts look at artificial intelligence as a factor of production, which has the potential to introduce new sources of growth and change the way work is done across industries. Research has predicted AI to increase economic growth by an average of 1.7 percent across 16 industries by 2035 and increase labor productivity by 40% or more, thereby doubling economic growth in developed nations. 

A brief History: 

The word Artificial Intelligence was first coined by John McCarthy, an American computer scientist and cognitive scientist, during the first ever AI conference in 1956. It was not until 1969 that the first basic general-purpose mobile robot was built. Shakey the Robot was able to reason about its own actions whereas other robots would have to be instructed on each individual step of completing a larger task, Shakey could analyze commands and break them down into basic chunks by itself. 

The next major victory for AI came when ‘Deep Blue’ a supercomputer designed by IBM defeated the world champion chess player at that time (Gary Kasparov) in a match. This essentially was the first step for computer scientists in proving that machines could be developed to do some cognitive tasks much  

better than the human brain was able to. Today, we have speech recognition, robotic process automation (RPA), a dancing robot, smart homes, with much more to come. 

Goals of AI according to Researchers. 

  • Logical reasoning: 

Computers can be programmed to do sophisticated tasks through AI programming. 

  • Knowledge representation: 

Machines can be made to do tasks and respond to circumstances with an almost human-like quality through a reflective programming language based on “human-computer symbiosis.” 

  • Planning and Navigation: 

Such as in self-driving cars, where they follow instructions to go from one location to another in the best route following safety measures. 

  • Natural Language Processing: 

Computers that can comprehend, and interact with people in human language. 

  • Emergent Intelligence: 

The vision for this goal is to have machines exhibit emotional intelligence and moral reasoning. 

Common commercial uses of AI in businesses today:

Fraud detection in banking: 

Through extensive data consisting of fraudulent and non-fraudulent transactions, the computer predicts if the new transaction is extensive data consisting of fraudulent and non-fraudulent transactions. 

Online Customer Support 

More and more businesses are using AI to respond to customer queries online through online customer support and voice messaging systems. 

Cyber Security 

Computer programs are being used to detect, adapt and respond to security threats online. 

Virtual Assistants: 

They collect information, interpret what is being asked, and supply the answer via fetched data. Some good examples of virtual assistants are Siri, Cortana, and Alexa. 

Artificial Intelligence in the future 

  1. Considering the growing adoption and popularity of AI, we can imagine how things would change for humans in the future. 
  2. Automated transportation will become more common and affordable. 
  3. Robots could be programmed to do day to day tasks such as bring a cup of coffee, prepare reports, control home appliances, etc. 
  4. Smart homes and cities will be more common and affordable 
  5. Home robots will help older people with their day-to-day work. Japan, for instance, already has an in-depth program where they’ve begun to integrate robots to help. Tasks like contacting a doctor in case of emergency can now be done with AI. 
  6. Hazardous jobs such as bomb defusing will be taken over by robots. 

In conclusion: 

The race to bring out the best and most profitable in terms of AI has already begun and now is as good a time as any to invest in it. The current dynamics prove that people are becoming more and more comfortable with interacting with machines especially since Virtual Assistants like Siri and Alexa took households around the world by storm. It is also important to note that it is highly unlikely that machines will completely take over the need for humans in workplaces. If anything it will only promote the need for people to more highly skilled labour resulting in better pay grades.

Healthy work-life balance tips to consider during any pandemic.

Between socializing, parenting, running errands, and working, the coronavirus has significantly altered the way we live our lives. For many people, the public health crisis has meant a sudden shift to remote work environments as officials stress the importance of social distancing.

Many of us will continue to work at home, simultaneously juggling multiple roles, for some time to come during the pandemic. Consider these tips to stay healthy and productive:

If you’re asking yourself “What can I do to keep it together? How do I stay sane and keep a healthy work-life balance?,” you’re not alone. Here are some tips to consider and redefine work-life balance during this pandemic:

First things first, get your mind in the game and define to yourself why you need this balance.

We need a work-life balance to feel good, but also to do good. And when we say, “do good,” we mean brainpower, decision-making, creativity, empathy, problem-solving, etc. — all those qualities we need to be a good leader, parent, partner or contributor. So it is important to realize work-life balance is not “nice to have” — it’s critical, it can make or break, people, jobs, companies and relationships.

Define your home office. Remove the “temporary” sign and make your workspace work for you.

We’re not talking Instagram worthy working spaces that could break your wallet, a dedicated area consisting of everything you need to perform your job. It could even be a table at the corner of your living room (most of us probably haven’t entertained guests for what seems like ages). Dedicate this corner table for just work, and try to keep all your other surfaces, especially your bed, work free.

Set boundaries. Establish a clear start and end point to your workday.

Have fixed start and end time to your work day. If it helps dress up as if you were to go to work if you must, but arrange your work schedule to fit a pre-planned time frame. If that meeting with Fred from finance is set to go till late, then why not start late. That will give you time for some catching up with the rest of the family or perhaps a game of fetch with your four-legged friend in your backyard. Here is another advantage of creating a separate workspace: You can leave it. Maybe you can even close the door. Set your office hours and stick to them. Don’t abandon the habit of weekly planning; expand it. And communicate it to everyone, at home and at work.

Don’t forget your entitlement to meal times.

Time box your work commitments and allow yourself to leave your desk or office space at meal times. Having your meals at your desk doesn’t allow for mindful eating, resulting in you eating more than you actually need leaving you feeling all lethargic and drowsy. On the other hand if you don’t eat you are going to feel tired physically and mentally. Neither will help you make strong decisions. There is a reason why psychologists recommend shopping on a full stomach.

And finally, find moments of stillness:

Another advantage of remote work: Nobody will notice if you sit down and close your eyes for a moment. Find a quiet corner and take a moment to just sit and think. Seeing things from a new perspective can generate new ideas. Take a quiet walk before an important meeting. Stillness creates space that helps us make better decisions.

Don’t let the pandemic burn you out. See it for what it is, a god given gift to cultivate new relationships or work on existing ones, try out that new recipe, or learn a new skill online, if nothing else take some time off to dim the lights and dance away to your heart’s content. Take the extra time to work on yourself and challenge yourself with being a better version of you.

The importance of web design to grow your audience

Internet marketing is one of the best ways for companies to attract new customers. A company’s website is often the first exposure a customer has to that firm, so it is important to make sure the site looks its best.

Customers take less than 0.05 seconds to form an opinion about a website. Poor web design can turn customers away, with 94% claiming they mistrust or reject certain websites based on web design.

Especially at these trying times with more and more people opting to make most of their purchases online causing age old brands to close their physical outlets and focus mostly on their online presence.

While it could initially be tough on the wallet to spend on a fully fledged website, when done right it provides an almost levelled playground for large brands and SMEs alike.

The website is also the place where most of the conversions happen so you can not afford any website fails that might cause prospects to bounce off the website.

A website should be designed keeping in mind your audience and should ensure that it provides good user experience. There are a lot of other benefits of a good website design for both your business and your audience.

In this post, we will discuss how a good web design can help bring and keep customers in your website and promote conversions like never before.

It sets the first impression

When your audiences visit your website it gives them an immediate snapshot of your brand and business. They will judge your business within seconds, it is imperative to make a positive impact on your audience.

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor.

While an impressive first impression will keep visitors browsing an outdated website will immediately have a negative impression of your business and deters them from your page.

It builds trust with your audience

People don’t trust poorly designed websites. If they see poor design or if the information looks outdated, they won’t trust your site. They may view your site as suspicious, especially if they are looking to make a bulk order or spend a fairly large sum of money on a single product. Which is completely rational given the close visual similarities thrift shop knockoffs have to the real brands.

Your website design determines how most people judge the integrity of your business. Trendy and professional website designs tend to promote trust and ensure that visitors feel comfortable checking it out further.

It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.

Easy Navigation can convince users to spend more money.

Much like the aesthetics of a physical store, websites must be designed and set up to have visitors keen on staying on the site.

When professional designers build website navigation, they want to simplify and reduce the number of options so that visitors can easily decide what action to take or where to go.

A high-quality design makes your site easy to navigate, and multiple tools such as “others also bought” and “similar products” can be used with the right algorithms to gently nudge the potential customer into staying longer and hence spending more money on your website. A good web design helps you keep your leads on your page

It aids your SEO strategy thereby aiding conversions

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

Search Engine Optimisation or SEO is important for the success of any online business. It is a key factor in ensuring more people who are interested in your product or service have access to your website.

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to the mark, you’ll be fighting an uphill battle for visibility right from the start. To enhance the visibility of your page, you need to make use of SEO-friendly web-design elements and techniques that will optimize your website for search engines and drive organic traffic to your site, thereby, enhancing your online presence.

In conclusion

Website design is an important matter and should not be taken lightly. It can mean the difference between your business’ success and failure. It influences how your audience judges your business or brand. As such, ensuring your website design is aesthetically appealing, user friendly, and mobile-friendly can go a long way in improving the conversion rate, which results in more earnings and successful business.

Stay fresh and relevant and don’t forget to speak the language of your audience with a website from De Lune IT. To contact us for a pitch just click here.

A One-Stop solution for every distributors horror story

Being a small or mid-sized enterprise could be definitely more rewarding than an office job for some, especially those looking for adventure in day to day life. However, as of now these adventures have turned into misadventures for most companies due to the corona virus and the sudden need to deliver just about anything from fresh flowers and groceries to some of the latest techs.

Below are some of the horror stories that entrepreneurs wake up to on some if not most mornings.

  • Multiple calls, texts and mails from the same anxious customer who just bought the last $15 gift card.
  • You just can’t seem to make the connection between your newest promo and resulting sales.
  • Products delivered to the wrong address.
  • No way to communicate to the customer who just NEEDED the product that day.
  • Miscommunicated dates and/or contact details now your delivery personnel is sitting outside an address wondering what to do with the package.
  • Confusion between employees about who is to deliver what (especially with the mounting orders thanks to the approaching holiday season)
  • And after all that you just can’t seem to figure out what would get your customers to give you that five star rating that you know you deserve

Those are just SOME of the issues these warriors unspoken of face on a regular basis. If you feel like we’ve just discussed the story of your life and you can tick more than a few boxes rest assured we have just the solution for you at De Lune IT. Read on and you’ll find exactly what you need, we promise.

What if we tell you that we have a product:

  • That can track your sales, promotional activity performance via inbuilt metrics, it would even let you know way ahead of your best shop assistant when you have to stock up on products. Meaning you won’t have to worry about Mr. Smith hating on you because he missed out on that gift card for his least favorite nephew.
  • A tool that plans your team’s routes for them will ensure everyone knows exactly where they are going. So you won’t even have trouble within the team to worry about leaving you with enough time to worry about other things such as your newest marketing strategy.
  • You can add data on the go, allowing your sales staff to add important details while they communicate with the customer thereby reducing your margin of error. That means Berta will receive her mass order of sugars and sprinkles just in time for the holiday rush.
  • And since any data included or changes will be available to everyone in the relevant teams no information will have to be added twice and everyone will be on the loop about each order. Miss Anne can’t bully you into giving her a discount on the basis of miscommunication.
  • Save money. To add to all the benefits we just mentioned our service is cloud based reducing IT costs, your staff can access it via their mobiles you don’t have to buy any fancy new gadget it’s easy to use therefore staff will spend less time in training. If you use the product to its optimum you just might not have to hire that replacement staff and save up on that too.
  • With all these additional benefits to customer like order tracking, consistent communication and targeted promotions among others you’ll even be able to retain more customers increasing customer retention rates and even get that 5 star rating you were thinking about.