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The importance of web design to grow your audience

Internet marketing is one of the best ways for companies to attract new customers. A company’s website is often the first exposure a customer has to that firm, so it is important to make sure the site looks its best.

Customers take less than 0.05 seconds to form an opinion about a website. Poor web design can turn customers away, with 94% claiming they mistrust or reject certain websites based on web design.

Especially at these trying times with more and more people opting to make most of their purchases online causing age old brands to close their physical outlets and focus mostly on their online presence.

While it could initially be tough on the wallet to spend on a fully fledged website, when done right it provides an almost levelled playground for large brands and SMEs alike.

The website is also the place where most of the conversions happen so you can not afford any website fails that might cause prospects to bounce off the website.

A website should be designed keeping in mind your audience and should ensure that it provides good user experience. There are a lot of other benefits of a good website design for both your business and your audience.

In this post, we will discuss how a good web design can help bring and keep customers in your website and promote conversions like never before.

It sets the first impression

When your audiences visit your website it gives them an immediate snapshot of your brand and business. They will judge your business within seconds, it is imperative to make a positive impact on your audience.

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor.

While an impressive first impression will keep visitors browsing an outdated website will immediately have a negative impression of your business and deters them from your page.

It builds trust with your audience

People don’t trust poorly designed websites. If they see poor design or if the information looks outdated, they won’t trust your site. They may view your site as suspicious, especially if they are looking to make a bulk order or spend a fairly large sum of money on a single product. Which is completely rational given the close visual similarities thrift shop knockoffs have to the real brands.

Your website design determines how most people judge the integrity of your business. Trendy and professional website designs tend to promote trust and ensure that visitors feel comfortable checking it out further.

It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.

Easy Navigation can convince users to spend more money.

Much like the aesthetics of a physical store, websites must be designed and set up to have visitors keen on staying on the site.

When professional designers build website navigation, they want to simplify and reduce the number of options so that visitors can easily decide what action to take or where to go.

A high-quality design makes your site easy to navigate, and multiple tools such as “others also bought” and “similar products” can be used with the right algorithms to gently nudge the potential customer into staying longer and hence spending more money on your website. A good web design helps you keep your leads on your page

It aids your SEO strategy thereby aiding conversions

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

Search Engine Optimisation or SEO is important for the success of any online business. It is a key factor in ensuring more people who are interested in your product or service have access to your website.

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to the mark, you’ll be fighting an uphill battle for visibility right from the start. To enhance the visibility of your page, you need to make use of SEO-friendly web-design elements and techniques that will optimize your website for search engines and drive organic traffic to your site, thereby, enhancing your online presence.

In conclusion

Website design is an important matter and should not be taken lightly. It can mean the difference between your business’ success and failure. It influences how your audience judges your business or brand. As such, ensuring your website design is aesthetically appealing, user friendly, and mobile-friendly can go a long way in improving the conversion rate, which results in more earnings and successful business.

Stay fresh and relevant and don’t forget to speak the language of your audience with a website from De Lune IT. To contact us for a pitch just click here.

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